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VF Corp names new China chief

US apparel firm VF Corp has appointed Winnie Ma as its new president for Greater China.

In her new role, Ma will report to Kevin Bailey, executive VP & group president, Apac and emerging brands.

“The Asia-Pacific Region, and China specifically, present tremendous growth opportunities for VF and our brands,” said Bailey. “Appointing a seasoned leader like Winnie with deep experience in China and understanding of the Chinese consumer will help us accelerate our growth strategy in this fast-paced, digitally-driven marketplace.” 

As the president, Greater China, Ma will be responsible for overseeing VF’s business and brands in Mainland China, Hong Kong and Taiwan, as well as focusing on advancing the company’s strategy to grow its business in the region.

Prior to VF, Ma had worked for Coca Cola for 12 years in marketing before joining Unilever North Asia for 10 years in the beauty & personal care category. 

“Her experience in consumer behaviour, digital transformation and brand building with blue-chip multinational companies makes her an ideal leader for our China business,” Bailey said.

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