Hong Kong’s Fashion Walk has launched an “evolving” pop-up store concept in collaboration with the lifestyle brand Asian Gold.
Themed ‘In the Name of Summer’, the pop-up twin stores house two spaces, one of which features weekly art exhibitions, while the other promotes retail products from different brands.
“Our collaboration with Asian Gold to launch the pop-up twin stores aims to bring out different themes at two spaces at Fashion Walk, which guarantee to offer customers a one-of-a-kind experience,” said Bella Chhoa, director at Leasing and Management of Hang Lung Properties.
According to the company, ‘In the Name of Summer’ will set off a new “aesthetic movement” with the exhibition and retail store format. Participating artists include Wilson PK, Rickyy Wong, Vincent Li and Jeff Mui.
“This summer, Asian Gold and Fashion Walk join forces to launch ‘In the Name of Summer’ pop-up twin stores in order to create a platform where fashion and art come together for consumers to appreciate the aesthetics of design and commerce in one single place,” said Phillip Gold, founder of Asian Gold.
The pop-up twin store will remain open until August 31.