Forever 21 has teamed with 7-Eleven to launch a casual apparel range, featuring the US convenience chain’s famous logo and soft drinks.
The US-released 7-Eleven apparel collection comprises 16 colourful pieces, including regular Tees and hoodies, representing the convenience-store chain’s summer drinks – Slurpee and Big Gulp.
“7-Eleven is a modern breathing brand, but also a nostalgic phenomenon for many,” said Joanna Choo, global creative director at Forever 21.
“Forever 21 echoes this mindset by presenting a collaboration for its customers that pays homage to everyone’s favourite memory of being out, but staying close to home, heading out for a quick snack run with friends, and finding comfort in the little things.
“During this time, it makes sense to create a capsule that’s about being cozy but stylist,” she said.
Forever 21 has launched several promotions on Instagram and TikTok, including a dance challenge, poll, games and sweepstakes. A Slurpee AR hologram in the Forever 21 app allows followers to take photos and share on social media.
“When this year turned everyone’s summer plans on their head, including our free Slurpee drink birthday celebration, we were thrilled to add some sizzle to the summer through our collaboration with Forever 21,” said Marissa Jarratt, chief marketing officer and senior VP at 7-Eleven.”
The Forever 21 x 7-Eleven collection is sold only online.