Philippines grocery chain MerryMart will launch its inaugural drive-thru outlet in Iloilo City in January.

MerryMart’s new drive-thru is in part a response to the impact of the coronavirus pandemic. The firm is planning to deploy this concept in multiple locations at various major thoroughfares.

The firm’s owner, Edgar “Injap” Sia II, launched an IPO for several months ago on the strength of his achievements in the fast-food franchising sector via the Mang Inasal restaurant chain, which was eventually purchased by Jollibee a decade ago. MerryMart’s concept takes its cues from Sia’s innovations in the former business.

Funds from the IPO are being used for network expansion.

The MerryMart stores will be serviced by distribution centres operated by sister business DoubleDragon as the firm expands nationwide. The firm currently has nine branches, and is aiming to run 1200 outlets within the decade with total revenues of US$2.46 billion.