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TWG Tea to open 20 online boutiques this year

TWG Tea is expanding its digital footprint with more than 20 new online stores scheduled to open this year.

TWG Tea’s online stores will be rolled out across Asia Pacific, North America and Europe on third-party marketplaces, including Amazon, Zalora and Lazada. The company said more products will be exclusively launched online, including its Autumn Haute Couture Tea blends, New World Tea and Destiny Tea.

“We know that even during this pandemic, demand for TWG Tea is high,” said Maranda Barnes, co-founder of TWG Tea. “With this in mind, we went the extra mile to reach out to consumers through some of their preferred third party online platforms in each of our markets.”

“Rather than solely concentrating on expansion through brick-and-mortar locations, these new digital shopfronts are now quickly becoming an integral part of our global expansion strategy and are allowing us to provide an integrated luxury e-retail experience to customers around the world,” she said.

TWG Tea operates 68 ‘Tea Salons’ and boutiques in 19 countries and has nine online ‘flagship stores’.

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