Convenience store chain 7-Eleven in Taiwan has partnered with a restaurant and a hotel to offer fresh-cooked meals to consumers.
The service, launching this week at the Dongxing Road outlet in Taipei, will retail assorted boxed meals targeting office workers following seven different menus prepared for the venture by Regent Taipei chefs and restaurant Su/food.
Customers are invited to place advance orders for the meals, to be picked up on the same or following day at noon. The partnering providers will deliver the meals to the participating stores, which will store them to preserve temperature.
7-Eleven in Taiwan expects the venture to increase its meal sales by 10 to 20 per cent. After a trial period, the concept is expected to be rolled out more widely.