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Hypebeast opens its first cafe, in Hong Kong: Hypebeans

Hypebeast opens first cafe

Lifestyle media group Hypebeast has entered into the F&B category opening its first cafe – called Hypebeans – in Hong Kong.

Hypebeast opens first cafe

Located inside the HBX store at Landmark, Hypebeans is a result of the friendship between Hypebeast’s CEO Kevin Ma and world-renowned barista Hiroshi Sawada. Sharing the same interest in fashion and the culinary arts, the two commemorated their relationship with a cafe for like-minded individuals to gather.

“We want to promote a lifestyle surrounded by culture,” says Kevin Ma. “We encourage creative collaborations here as an extension of the Hypebeast community.”

Hypebeast opens first cafe

The cafe offers Sawada’s menu inspired by Hong Kong-style cafes, presenting “traditional beverages crafted with a unique blend of coffee beans roasted by Japanese artisans”. The cafe’s signature drinks include the barista’s specialty Forest Matcha Latte and the Hypebeans Cold Brew.

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