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From the source: Kay Oswald, Smile Direct Club

As people around the world retreated into the safety of their homes this year, consumers have begun to embrace telehealth and teledenstistry. We chat with Smile Direct Club’s president international, Kay Oswald, about how the unicorn retailer has risen to the challenge, his insights into the future of retail ­– and what it’s like talking to customers who are afraid of the dentist. Inside Retail: Can you tell me how Smile Direct Club works? Kay Oswald: We are a tailored telehealth and tele