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Grab fashion range launched in Pomelo collaboration

Pomelo-x-Grab

Omnichannel platform Pomelo has launched a limited-edition capsule collection of Grab fashion apparel.

The Pomelo x Grab Collection is created as a special tribute to Grab’s drivers and delivery partners in serving the community during the ongoing pandemic situation. According to Pomelo, 10 per cent of the proceeds from this collection will be contributed to engaging them through activities and hobbies that they love.

“We always want to partner with brands on initiatives that will make an impact,” said Jean Thomas, chief marketing officer at Pomelo. “This campaign has been an exciting journey for the Pomelo team, pushing the boundaries of what a fashion collaboration can be.”

Designed in-house, the Grab fashion range consists of six streetwear-style pieces, including a leather jacket, T-shirts, and accessories. Inspired by the brands’ logos, the collection was created based on a palette of four colours: green, white, purple and black.

“It was an easy decision to team up with Pomelo and round off the year with a surprise for consumers and appreciation for our driver and delivery partners,” said Cheryl Goh, group VP of marketing at Grab.

The Pomelo x Grab Collection is exclusively available at Pomelo’s online store and app in Thailand, Singapore and Malaysia.

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