BHG teams with Raffles City in new curated brands marketplace

BHG Singapore will launch a concept store called ‘One Assembly’ in partnership with Raffles City Singapore this month.

Spanning levels 1 and 2 of the shopping mall, One Assembly will take over the space previously occupied by a Robinsons department store. The concept store is expected to become a destination for beauty, fashion, home and living and experiential offerings.

“By joining hands to present One Assembly, we set out to enhance Raffles City’s shopping experience with a plethora of offerings that are thoughtfully curated for this collaborative space, delighting shoppers each time they visit us,” said Chris Chong, MD, Retail at CapitaLand Singapore.

The store houses two experiential spa cabins for a “refreshed” shopping experience. Besides offering cashless payment services, One Assembly also looks to extend beyond the physical store with selected offerings to be made available 24/7 on CapitaLand’s digital platform.

“One Assembly will provide new experiences to shoppers, and combined with its prime location, we are confident that it will become a favoured destination for our shoppers,” said Udai Kunzru, MD at BHG Singapore.

“This new start in the beginning of 2021 also signals hope and optimism of a better future, after a tough 2020.”

The One Assembly concept store is scheduled to launch by the end of this month.

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