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Inside Scotch & Soda’s plans for world domination

Dutch fashion retailer Scotch & Soda is accelerating its global expansion plans with a total of 15 new brick-and-mortar stores and 12 shop-in-shops opening worldwide over the next six months. This month, the brand will be opening stores in Mumbai and later in the year, it will be opening its first showroom in Shanghai. Cities across other key markets in Europe, North America, the Middle East and Asia-Pacific will welcome the retailer, which has just unveiled its new brand identity embodying