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How voice is forcing brands to rethink social targeting

Facebook is challenging rival Clubhouse with a range of new audio products. Image: Bigstock.
Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. “When Clubhouse started trending and the buzz intensified there was really only one certain outcome – Facebook would either buy it or clone it,” Tim Hill, co-founder and CEO of social media analytics company Social Status, told Inside Retail. And with live audio rooms, po