Indonesian coffee chain Kopi Kenangan is extending its reach across Asia after achieving profitability in Malaysia, three years after launching in the market.
Co-founder and CEO Edward Tirtanata told Tech in Asia that the company expects to close the year with 150 outlets in Malaysia, before expanding to 200 stores next year.
“We have been opening more than one store per day so far this year, and next month alone we’ll be launching around 70 new outlets,” he said.
Building on its regional momentum, the company aims to enter Taiwan and a Gulf Cooperation Council (GCC) country by mid-next year.
In Australia, where the brand debuted earlier this year, Kopi Kenangan expects to have four stores operating by year-end, while in the Philippines, around 20 additional outlets are scheduled to open between late this year and early next.
Tirtanata said the company’s revenue rose 40 per cent year-on-year in the third quarter, supported by its strategy of adapting flavours, recipes, and pricing to local markets.
“If you drink our coffee in Singapore, Jakarta, Malaysia, or New Delhi, it will taste different,” he added.
“We are not afraid to innovate and revamp our recipes.”