Adidas Indonesia has partnered with PT Kanmo Retailindo to launch hyperlocal concept stores in Jakarta.
Both located at the newly-opened Pondok Indah Mall 3, the new Stadium Evolution store and The Collection stores will offer “on-and-off the field” retail experience for all sports enthusiasts.
“With our Stadium Evolution and The Collection stores, we are creating experiences that help customers amplify their personalities and fortify their true selves by empowering expression through fashion,” said Benjamin Handradjasa, president director and country manager at Adidas Indonesia.
Spanning 350sqm, the Stadium Evolution store is located on the first floor of the mall, housing a complete lineup of Adidas products, including running, sportswear, training, football, and basketball.
Meanwhile, The Collection store, occupying a 340sqm area on the other side, is a destination for sneakerheads, street-style enthusiasts, fashion-forward millennials, and Gen Zs. Decorated with a designer rug by local artists Tutu and Abenk Alter, The Collection store will act as a hub for Adidas Originals products.
“By opening these two stores at once and continued expansion in future, we believe strongly that the Indonesian consumers will rebound,” said Manoj Bharwani, co-founder and group MD of Kanmo Group.