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Analysis: How five luxury brands won digital fashion week

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. But creating engaging digital shows is just half the battle: prior to