CEO of Singapore’s omni-channel fashion brand ‘Love, Bonito’, Dione Song, has joined Ramblin’ Brands as non-executive member of the board.

“Dione brings impressive expertise in both retailing and branding to the company,” said Mattias Hulting, co-founder of Ramblin’ Brands.

Dione Song was appointed as CEO of Love, Bonito in April, marking the brand’s first CEO in its 11-year history. Before joining the brand, Song worked at Sephora as regional director, digital marketing and held the managing director position in Zalora Group.

“With a career spanning Zalora, Sephora, and now Love, Bonito, she brings experience and insight that we have previously lacked on our board and that will help accelerate our growth,” Hulting added.

Founded by Hulting and Peder Wikstrom, Ramblin’ Brands offers female sexual wellness products through its brand Smile Makers, aiming to normalise sex products in everyday shopping environments. The brand has worked with retailers to launch its products, including Cotton On, Hugo Boss and Gucci.

“I have always respected the ambitions and vision that Mattias and Peder have had for their company,” said Song. “Smile Makers has been a voice for women, constantly pushing boundaries and normalising the conversation around female sexual wellness.”