South Korean luxury eyewear brand Gentle Monster has unveiled its latest themed store in Starfield Hanam, Seoul. 

Dubbed ‘Self Similarity’, the theme reinterprets the mathematical concept through visual and spatial elements. The Starfield Hanam store houses various artwork, images and installations representing “the infinite possibility of ‘expansion’” through repeating geometric structures, such as fractals, Mandelbrot sets, and Julia sets.

The newly opened flagship features The Probe, the brand’s six-legged walking robot which can also be seen in the Haus Dosan outlet. 

“The kinetic installations located at the facade, repeatedly expanding and contracting, and artwork that express infinite proliferation show Gentle Monster’s unique and artistic perspective on the concept of self-similarity,” the company described. 

Meanwhile, Gentle Monster chose Starfield Hanam to land Nudake’s second store in South Korea, offering a range of artistic desserts.