Fung Group subsidiary Meiyume has unveiled a manufacturing system dedicated to personalising beauty products as demand increases.
The system delivers small batches of made-to-order formulations tailored to the preferred active ingredients, fragrance and colour, shortening the production runs of liquid beauty products.
“The one-size-fits-all approach has given way to the ultra-personalisation model in beauty,” said Chin Wooi Cheang, executive director of global manufacturing operations at Meiyume.
“With our new offering, we can add in different elements that resonate with your brand identity and packaging finishes to give your products a bespoke touch.”
There are 60 ready-to-go formulas and packaging with turnaround times of five to seven days from order placement to delivery once set up. Customers can also customise hundreds to thousands of formulations which can be paired with Meiyume’s ready-to-go packaging solutions.
“What you get is an end product that is perceived as more sophisticated and valuable, creating greater customer stickiness,” Cheang said.