Victoria’s Secret is expanding its online presence in China with the launch of a flagship store on JD, the e-commerce platform. 

A representative from JD’s underwear business said the collaboration of the two companies not only expands JD’s cooperation with international fashion brands, but also provides additional choices for JD’s customers pursuing high-quality products. 

The JD flagship store offers Chinese customers Victoria’s Secret’s full range of classic bras, panties, lingerie and T-shirts. The launch came in time for the Chinese Valentine’s Day when sales are expected to boost as local consumers buy gifts for their loved ones. 

The online flagship follows the opening of the brand’s first China duty store in Hainan Tourism Duty Free Shopping Complex earlier this month. 

The US lingerie brand closed its high-profile Victoria’s Secret flagship store in Hong Kong last year after two years of operation.