Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Meet Missfresh, the Chinese grocery retailer offering 30-minute delivery

(Source: supplied)
Speedy delivery is the name of the game for supermarket retailers all over the world right now, as major chains invest in micro fulfilment centres and explore dark stores in an effort to keep up with customers’ rising expectations during the pandemic.  But back in 2015, Chinese e-commerce grocery retailer Missfresh had already launched its distributed mini warehouses (DMWs) to help deliver groceries to customers within 30 minutes in 15 cities across the country. .The company has gained a