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Indian online coffee platform to launch physical store network

E-commerce coffee platform, Something’s Brewing, is planning to roll out brick-and-mortar stores across India with its first offline store set to open next month. 

Something’s Brewing’s first physical store will open its doors to the public in Bengaluru on October 1. The launch is part of a plan to move offline, expanding its physical presence in the country. The company has initially raised about US$677,000 for the expansion plan. 

According to CEO of Something’s Brewing, Abhinav Mathur, next year will see the opening of 30 brick-and-mortar stores across the country through franchising and self-operated models. Estimated to cost around US$33,800 to set up, Something’s Brewing store will be designed as a space where coffee lovers can brew different kinds of roasted and blended coffee before purchasing. 

Euromonitor International estimated the value of India’s coffee and retail chains market at Rs 2,579 crore, or approximately US$350 million, in 2018. The market is led by Cafe Coffee Day and Tata Starbucks.

Founded in 2019, online platform Something’s Brewing offers coffee equipment and products from more than 40 brands, including Baratza, CoffeeSock, Ratio and Bellman. 

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