Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Luxury brands launch high-end bicycles in South Korea

Luxury fashion brands are joining hands with bicycle manufacturers to release high-end, luxurious bicycles.

Louis Vuitton, in collaboration with French bicycle maker Maison Tamboite Paris, released the LV bicycle in four colors, available in South Korea since August.

The frames, saddles, and chains are inscribed with Louis Vuitton monograms. The bicycle is priced at 34.45 million won (US$28,820).

Accessory brand MCM also joined hands with German bicycle maker URWAHN to release an electric bicycle.

MCM plans to manufacture only 50 of the bikes. Each bicycle will be produced upon each order registered via MCM’s global website, with the bikes priced at over 10 million won.

Italy’s Moncler plans to release a foldable bike in collaboration with Danish bicycle maker Mate.Bike.

A limited edition with only 1,000 of available, the bicycles can be purchased at Shinsegae Department Store and online mall SSG.com. Each bicycle is priced at 8 million won.

You have 7 free articles.