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Wait minute. Here’s why surveys and focus groups aren’t dead yet

 Big data is a topic that sits in a strange space. It is, arguably, both overhyped and underhyped at the same time. On one hand, the term ‘big data’ is used so frequently now that it feels like just another buzzword. Some discussions make it sound like the solution to all business problems is simply getting more data. Yet, some retailers are only starting to achieve the potential opportunities that big data can provide (such as true personalisation and forecasting). So, we may actually