Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Analysis: Here’s what the future of click-and-collect looks like

With retailers rapidly scaling up click-and-collect offerings during pandemic lockdowns, a fascinating new trend has emerged. In the earlier years of online retail, many bricks-and-mortar stores became frustrated with consumers testing out products in stores, then buying them online from other (often cheaper) vendors – known as ‘showrooming’. Now the reverse is increasingly happening. Click-and-collect – often known as ‘buy online, pickup in store’ (or BOPIS) – has escalated in pop