More than 30 new merchants spanning multiple sectors are set to open in K11 Art Mall in the fourth quarter of this year, targeting the growing Gen Z consumer segment.
Incoming tenants include Hong Kong’s e-sports arena Ame Stadium, Japanese bag brand Ura Chika by Porter, Korean dining concept The Jang, and local style cocktail bar Moonkok. K11 Art Mall will also house The North Face’s largest flagship store in the territory and Hong Kong’s first DaYung’s tea shop.
As part of the makeover, K11 Art Mall has dedicated a space in the ground floor’s high-traffic area for a series of animation-themed pop-up stores, including ‘Demon Slayer: Kimetsu No Yaiba’, ‘Jujutsu Kaisen’s Sorcerers and Curses’, Gundam fashion brand Strict-G, as well as “Banpresto Expo”.
A themed zone dedicated to fashion and Asian design talents, dubbed K11 Natural and K11 Select, has also been curated, spanning 16,000sqft and housing more than 20 Asian designer brands.
Ahead of the year-end holiday, K11 Art Mall will create a 3000sqft K11 art space with a dream-like setting to present Portuguese artist Maria Imaginario’s first Asian exhibition “Mundane Wonders”, which takes visitors back in time to their childhood through art.
The shopping centre is estimated to achieve double-digit growth in both sales and footfall in the fourth quarter, compared to the same period last year. About 50 new stores and limited-time pop-up stores are set to open next year.