Adidas Malaysia has unveiled its largest brand centre in Southeast Asia at Sunway Pyramid.
Spanning 1575sqm and two stories, Adidas Sunway Pyramid worked with renowned Malaysian graphic designer, Valen Lim, to create localised experience zones in the store.
The brand incorporates Malaysian design elements, such as prominent local landmarks in the store interior, representing the Adidas Trefoil logo that mimics an authentic old school local shop front. Adidas also collaborated with Sunway Pyramid to celebrate the launch with the medal of honour bestowed on Sunway Pyramid’s lion head.
“The ongoing business expansion journey we are in is in line with our mission to be the best sports brand in Malaysia,” said Sharmin Photographer, country manager at Adidas Malaysia. “Despite the pandemic having been very tough for most of us, we emerge stronger as we continue to persevere with our consumer-first mindset.”
The brand offers a range of sports performance and sports style products, together with an in-store customisation zone.
Meanwhile, the ‘sustainability zone’, designed to educate consumers on marine plastic pollution, is furnished with structures that are produced using reclaimed wood and recycled yarn to support our commitment.
“The Adidas Brand Center has been designed to meet the needs across all age groups and highlights the breadth and depth of the brand,” said Photographer.