Skechers parent, The Comfort Technology Company, has transitioned the operations of the footwear brand in the Philippines from its third-party distributor, Trendworks International, to Skechers USA Philippines.

The company said the move is to maximise the brand’s growth in the region. Trendworks International will continue to sell Skechers products through the end of this year. 

In addition, Skechers USA Philippines will expand the brand’s presence in the country, opening 10 to 12 additional concept stores during the first half of next year, including those in key department and specialty stores such as Planet Sports and The SM Store.

“The Philippines has immense potential for Skechers, and with our dedicated team focused on growth and delivering the integrated capabilities of Skechers,” said David Weinberg, COO at Skechers USA. “We believe this step accelerates that potential.

“With Skechers’ appealing lifestyle collections, groundbreaking comfort innovations and our corporate support, we believe the Philippines can become a key market for us in Southeast Asia.”

According to Suzette Pasustento, country manager for Skechers USA Philippines, the company is currently under the first phase of re-establishing the brand in the market, including setting up new offices in Manila and opening a distribution centre. The company has also opened its first new store this month. 

“With this new dedicated approach, we will be able to reach more of the 100 million men, women and children in this country and offer them a wider selection of great Skechers products through expanded channels,” said  Pasustento. 

“In 2022, we will introduce new product categories, open more retail locations and expand our door count with new retailers, as well as launch a comprehensive marketing campaign.”