Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Casetify launches its first South Korean store

(Source: Casetify)

Hong Kong-based phone cases and accessories retailer, Casetify, has further expanded its Asian footprint with the opening of its first South Korea store in Seoul.

The South Korea launch also marks the second international market the brand entered after Japan. South Korean customers now can have their phone cases personalised with one on one VIP experience.

Located at Garosu-Gil street, the exclusive flagship store was designed in collaboration with New York-based Crosby Studios. While the facade features transparent floor-to-ceiling windows and doors, the interior is highlighted by a pink stripe display standing out from the concrete wall.

In line with the brand’s effort to enhance the omnichannel experience, Casetify South Korea only accepts digital payments. Customers can find Casetify’s popular design of tech accessories, including its latest Co-Lab comeback Disney x Casetify.

The launch of the flagship follows Casetify’s several collaborations with South Korea’s trendsetters, including Kpop groups BlackPink and BTS, together with Netflix’s series Squid Game.

Founded in 2011 by Ronald Yeung and Wesley Ng, Casetify currently operates seven stores across Hong Kong and three stores in Japan and South Korea.

You have 7 free articles.

Masterclasses are for professionals only

Only $4 USD p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines