Hong Kong-based phone cases and accessories retailer, Casetify, has further expanded its Asian footprint with the opening of its first South Korea store in Seoul.
The South Korea launch also marks the second international market the brand entered after Japan. South Korean customers now can have their phone cases personalised with one on one VIP experience.
Located at Garosu-Gil street, the exclusive flagship store was designed in collaboration with New York-based Crosby Studios. While the facade features transparent floor-to-ceiling windows and doors, the interior is highlighted by a pink stripe display standing out from the concrete wall.
In line with the brand’s effort to enhance the omnichannel experience, Casetify South Korea only accepts digital payments. Customers can find Casetify’s popular design of tech accessories, including its latest Co-Lab comeback Disney x Casetify.
The launch of the flagship follows Casetify’s several collaborations with South Korea’s trendsetters, including Kpop groups BlackPink and BTS, together with Netflix’s series Squid Game.
Founded in 2011 by Ronald Yeung and Wesley Ng, Casetify currently operates seven stores across Hong Kong and three stores in Japan and South Korea.