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Behind the US$1.5 billion valuation of online beauty company Oddity

Source: Supplied
Oddity, the company behind cult online makeup brand Il Makiage, which operates a unique e-commerce site where micro influencers can post video tutorials and earn a cut of transactions, has raised US$130 million in a private funding round, giving it a valuation of US$1.5 billion. Led by Thomas Tull, Franklin Templeton, Fidelity Management & Research Company LLC and First Light Capital Group, with participation from additional growth equity investors, the investment comes after Il Makiage gene