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Indian grocery retailers race to meet consumer demand – but at what cost?

Indian grocery startups are luring tech-savvy customers with the promise of deliveries within 10 minutes, sparking a boom in “quick commerce”, but heating up concerns about road safety as bike riders scramble to meet tight deadlines. Competition is already intense in India’s $600-billion grocery retailing industry, populated by the likes of Amazon, Walmart’s Flipkart and Indian billionaire Mukesh Ambani’s Reliance. Now SoftBank-backed Blinkit and its rival Zepto are racing