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Gen Z: How to satisfy the most dissatisfied customer base

Gen Z is seen to be the hardest generation for retailers to please, consistently scoring lower in satisfaction levels than other older groups on every aspect of the consumer experience. They’ve grown up with technology and always having everything at their fingertips – instant gratification – making them a cohort that’s hard to impress and easy to lose.  It is a generation of digital natives, commonly identified by shorter attention spans coupled with the desire to achieve results q