Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Can Hollywood star Margot Robbie make Barbie the next Lego?

Move over, Marvel and DC, one of the most highly anticipated pieces of intellectual property set to hit the silver screen next year belongs to Mattel. The toy-maker’s biggest brand, Barbie, is being brought to life by none other than Margot Robbie. In addition to playing the titular character, Robbie is co-producing the film through her production company, LuckChap Entertainment, which focuses on making female-centric movies and TV shows.  Indie-movie power couple Greta Gerwig, of Little