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Is unified commerce the new holy grail?

Unified commerce is the new holy grail for retailers, promising previously unheard-of levels of customer insights and control over all elements of sales and inventory management.  Unified commerce is essentially the integration of all data-driven channels of retail – customer and product data from both in-store and online – on a consolidated platform. It connects, on a centralised and measurable platform, several touchpoints and interactions a customer has with the brand or business: pa