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Fit studios, events and innovation: Inside Sportitude’s award-winning store

Australian footwear specialist Sportitude won the major gong at the recent Retailer Awards for its store design concept. Here, CEO Roumen Staykov and general manager Josh Willoughby discuss how the brand began, its expansion plans and how it’s become part of the Adelaide running community. Inside Retail: What’s the story behind Sportitude? Roumen Staykov: Sportitude is actually a combination of two businesses. There was an Adelaide business called Joggers World with a history spanning back t