The Chamber has launched its first flagship store in The Starhill, in downtown Kuala Lumpur.

The store features a 4600sqft space and contains a selection of more than 1000 labels. Inspired by the concept of a library with the finest tastes from breweries, distilleries, vineyards and cigarmakers, the store has three private rooms for exclusive members designed by the brands – Hennessy, Mortlach, and Louis XIII.

The rooms can be served for parties of six and are designed to fit each brand’s dedication to tradition and craftsmanship. The Mortlach Room is the first in Malaysia.

At the entrance of the store, a full glass window reveals the luxurious decor as well as the collection of spirits available.

Meanwhile, Malaysia’s first Hennessy Hands workshop at The Chamber, offers customers a chance to engrave their initials, choose a clip or strip and have the accessory fitted over the bottles.

The Chamber also has Malaysia’s first mobile bar, which will be served at private events for exclusive members at their home, office or space of choice.

Justin Lim, The Chamber’s CEO, said at the launch that a trained team of sommeliers, bartenders, and mixologists will deliver bespoke experiences for all its customers

“In my years of travelling around the world, I have had the opportunity to discover the best tastes worldwide,” he said.

“This led to the idea that the finest tastes should not be available to just a select few but accessible to those who seek it. We aim to open 13 stores nationwide within the next couple of years.”