Apparel label Calvin Klein has introduced its newest campaign This is Love to celebrate LGBTQIA+ community.
The campaign contains a new collection of apparel, underwear and activewear featuring colours inspired by the Progress Pride Flag.
Each item includes a woven label that reveals what each colour of the Flag represents: Black for Beauty; Brown for Power; Pink for Sex; Orange for Healing; Yellow for Sunlight; Tan for Harmony; White for Nonbinary; Turquoise for Magic; Blue for Serenity.
In addition, The Reimagined Heritage Underwear collection contains bands and fabrics with combinations of these colours to deliver the speciality throughout the LGBTQIA+ spectrum of sexualities, gender identities and sex characteristics.
The collection album, with the casts including LGBTQIA+ trailblazers, entertainers and advocates, is taken by John Edmonds. The cast features filmmaker John Waters, actress Mink Stole, actress Sasha Lane and Sergio Lane, team members from LGBTQ youth organisation The Trevor Project, as well as other leaders in the community.
According to Calvin Klein, the company has contributed $400,000 to support NGOs fighting for LGBTQIA+ equity, advocacy, safety and justice.
Besides collaborating with The Trevor Project, Calvin Klein says it will partner with PFlag National and Transgender Law Center, along with continuing the partnership with BlaQ Aboriginal Corporation.