Modern heritage: Step inside the World of Ralph Lauren

American luxury giant Ralph Lauren opened its ‘World of Ralph Lauren’ store recently in Melbourne, often described as “the fashion capital of Australia”.

“Drawing from Ralph Lauren’s rich brand heritage, the store has been specifically designed as the newest modern expression of the Ralph Lauren luxury aesthetic for Chadstone,” said the brand in a statement.

The new flagship store is part of the retailer’s plans to expand further into Australia and is the latest in a string of other openings across the country, including Macquarie Centre and The Rocks in New South Wales, Pacific Fair in Queensland and Karrinyup in Western Australia.

“The customers journey will be enhanced by select digital touch points which allow customers to learn about the World of Ralph Lauren and engage in various product offerings and customisations,” explained the brand.

Customers can now shop across the men and womenswear ranges, its home range and accessory collection.

Check out the store here.

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