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Can retail lead the rise of super apps?

Super apps are digital platforms that provide multiple services, such as shopping, payments and social media – and they are on the rise. Coined in 2010 by Blackberry founder Mike Lazaridis, the term ‘super app’ was first used in its current context to describe China’s WeChat, which offers messaging, payments, e-commerce and more. Super apps have seen immense traction and growth in the Asian market. Grab (initially ride-sharing, now offering financial services) and Tencent (originally mes