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Inside the rise of activewear in China

If you found yourself searching for at-home workout videos during the height of the pandemic, you were not alone. Despite gyms and workout studios operating on limited capacities in the past two years, the demand for gym wear remains red hot in Asia.On the global scale, research from McKinsey & Co. shows that the sportswear market in 2021 was almost entirely recovered to pre-pandemic sales. This was mainly fuelled by Chinese consumers, who accounted for nearly 23 per cent of the growth, foll