Thai retailer CP All has appointed Yuthasak Phoomsurakul as its new CEO of operations, overseeing the company’s network of more than 11,000 7-Eleven stores.

Phoomsurakul started his career with the company as the deputy MD of marketing and product management in 2007.

He has also held several key leadership roles in companies such as Big C Supercenter, B2S Company, Amarin Printing Company and Publishing Public Company over the years.

“I am extremely grateful and honoured to have been trusted by the board of directors to be appointed as CEO,” said Phoomsurakul. “In continuation of our corporate philosophy, customers and employees are the heart of our business operations.”

In his new role, he says he will work to grow the company sustainably bringing innovation and integrating the business both offline and online.