Lifestyle brand Hypebeast has collaborated with Jun Co, an apparel and lifestyle creation company, to launch the first Hypegolf store in Sarugaku-Cho Shibuya-ku, Tokyo, Japan.
With nearly 50 years of experience in the field of golf, Jun Co claims it was intrigued by the Hypebeast’s fresh viewpoint and cutting-edge capacity to convey a respect for traditional golf, through the introduction of Hypegolf’s Instagram.
The Hypegolf Japan store, according to Hypebeast, is situated in the centre of Daikanyama and acts as a hub for learning about golf through the company’s cultural perspective.
The store has two floors and has about 85sqm of retail space. It offers a variety of golf accessories from top sportswear and lifestyle companies like Hookedgolf, Cavy, No 33, and The Original Tee Pick, as well as the unisex Hypegolf line.
Hypebeast says the location is a retail platform for up-and-coming golf brands that do not yet have a physical presence in Japan, providing an opportunity to display all aspects of the game.
This will be also the home of the first Hypebeans cafe in Japan, which is a result of the friendship between Hypebeast’s founder and CEO Kevin Ma, and world-renowned barista Hiroshi Sawada.
“Complementing our well-established Hypegolf online community and e-commerce platform, we want to bridge our online cultural hub with an immersive offline experience to discover the joy of golf at our newest Hypegolf and Hypebeans location in Japan,” said Kevin Ma, CEO and founder of Hypebeast.