K11 Group has unveiled a new harbourfront cultural retail destination in Shenzhen dubbed K11 Ecoast, a flagship for its Mainland China expansion plan.

The US$1.4 billion project, located in Prince Bay, is scheduled to open at the end of 2024. It is jointly developed by K11’s parent company New World Development Company and China Merchants Shekou Holdings. The development will have a GFA of 228,500sqm, featuring a K11 Art Mall, K11 HACC multi-purpose art space, K11 Atelier office building, and a Promenade. 

“The complex is dedicated to promoting a sustainable, circular lifestyle and integrated the concept of environmental protection through the power of creativity, culture, and innovation,” the company said in a statement. 

The seaside art districts will be designed by 50 world-leading artists and architects, including renowned UK architect David Chipperfiled, OMA which designed the CCTV Headquarters in Beijing, and leading Japanese architect Sou Fujimoto. 

K11 Ecoast was designed and constructed in accordance with China’s 14th five-year plan national guidelines, using renewable energy, recyclable materials, and hospital-grade air filtering systems. The development includes a 60,000sqm outdoor landscaping, the largest among all K11 projects. 

“K11 Ecoast does not simply bring together prestigious international brands while keeping a finger on the pulse of high-end fashion – it collects contemporary masterpieces from around the world, and serves as a grand stage for budding Chinese artists,” the company said.