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Loewe names K-pop group Nmixx and actress Tang Wei as ambassadors

K-pop group Nmixx (Source: Loewe Instagram)

Luxury fashion house Loewe has appointed Kpop girl group Nmixx and Chinese actress Tang Wei as new brand ambassadors. 

Nmixx, a seven-member Kpop idol group from JYP, one of the major entertainment firms in South Korea, debuted in February.

Chinese actress Tang Wei, who has won several awards including Best Actress at Blue Dragon Awards and the Female Revelation of the Cannes Film Festival 2008, also joins the community. 

Chinese actress Tang Wei/ Source: Loewe Instagram

The fashion house appointed Huyna, a South Korean singer and rapper, as the global brand ambassador last year, as well as the 22-year-old Chinese actor Wu Lei earlier this year.

Loewe is a luxury fashion name based in Spain that specialises in leather goods, apparel, perfumes, and other fashion accessories. The company was founded in 1846 and was purchased by the LVMH Group in 1996.

Loewe has operations worldwide including in Australia, China, Hong Kong, Japan and South Korea. It opened its first store in Southeast Asia, in downtown Singapore in 2020. 

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