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Gentle Monster’s Tamburins launches perfume with exhibition

(Source: Tamburins)

South Korean cosmetics brand Tamburins has launched its first perfume through an exhibition at Seoul. 

The exhibition, which takes up three floors and a basement level in a converted commercial building, offers a range of 10 scents. Customers can purchase the collection through the brand’s own website, as well as its offline stores and at the exhibition.

Tamburins is Gentle Monster’s “overpass” with cosmetics. The brand has merged its space with art, giving customers the sense of walking into an art gallery when they visit the stores. Tamburins’ flagship stores are located in Seoul, and Shanghai, China.

The perfume collection’s concept is “solace: a handful of comfort,” and the exhibition aims to portray the feelings that coexist with comfort in the space alone, with the presence of the art piece (giant) reminiscent of the “spirituality and identity of the tambourines”.

The basement is a venue for the ‘Chamo sound exhibition duration ca.10,’ an art sound installation that fills the entire space. The ground floor is reserved for art installations and campaign art films. On the second floor, there is a perfume room, a space for one-on-one private service, and on the third, a counter and lounge.

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