Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How Aussie supermarket chain Drakes is targeting ‘climatarian’ shoppers

(Source: Bigstock)
South Australian supermarket chain Drakes is working together with plant-based meat brand V2foods as it looks to position itself at the forefront of the meat alternative market.  Displays featuring plant-based proteins prominently alongside traditional meat are a key part of the supermarket’s new approach, putting the full range of options front-and-centre for customers to choose from. “We’re always striving to provide our customers with a better experience, and keep up with their dem