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How Aussie supermarket chain Drakes is targeting ‘climatarian’ shoppers

(Source: Bigstock)
South Australian supermarket chain Drakes is working together with plant-based meat brand V2foods as it looks to position itself at the forefront of the meat alternative market.  Displays featuring plant-based proteins prominently alongside traditional meat are a key part of the supermarket’s new approach, putting the full range of options front-and-centre for customers to choose from. “We’re always striving to provide our customers with a better experience, and keep up with their dem