Japanese supermarket chain Seijo Ishii has opened its first pop-up store in Singapore, as part of its overseas expansion plans. 

The pop-up, located at the Isetan Scotts Supermarket from November 4 to 17, will feature 42 items from the company’s inventory of more than 10,000.

“While there is room to open new stores in Japan, expanding overseas will be the key to securing sustainable growth both internationally and locally,” said Masafumi Hayafuji,  executive officer of Seijo Ishii. 

Hayafuji said Singapore is renowned for having one of Asia’s “quickest economies” and for accepting citizens who are well-versed in diverse cultures, making it the perfect destination for Seijo Ishii.

“In Japan, we have been promoting the “Singapore Fair” since 2016 in collaboration with the Singapore Tourism Board and Singapore’s Ambassador to Japan,” he added. 

“We believe that Singapore is a friendly and highly compatible country, as we have been learning each other’s culture properly and have succeeded in a win-win business relationship.” 

Established in 1927, Seijo Ishii is a Japanese premium supermarket chain. The company currently operates about 200 stores in Japan and is eyeing international expansion. 

The company’s parent, Japanese convenience store major Lawson, revealed in April that it was considering taking Seijo Ishii Co public.