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How Tmall Global is overcoming the challenges of China’s zero-Covid policy

Tmall Global head of the Americas Tony Shan. Image: Supplied
When it comes to e-commerce, nobody does it quite like Tmall Global. Back in October, the online marketplace teamed up with global real estate giant Simon and Shop Premium Outlets to bring US brands to Chinese consumers through a series of livestream shopping events. These livestream events will provide shoppers in China with a unique opportunity to virtually shop SPO’s online inventory, as well as purchase directly from participating stores located within Woodbury Common Premium Outlets, a Si