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livestreaming

livestreaming Archives

How China is cracking down on the live-stream retail boom

The rise of celebrities partnering with brands from L'Oreal to Unilever and Adidas to sell consumer goods in live online...

China’s live-streaming queen Viya fined US$210 million for tax evasion

China's "queen of live streaming" Viya has been fined US$210.16 million for tax evasion, tax authorities said on Monday.

How livestreaming is driving e-commerce sales in China

Livestreaming is proving to be a lucrative business in China with brands reporting a higher return on invetment than tra...

Alibaba: How brands can attract China’s digital-savvy consumers

Now that there are 900 million internet users within China and e-commerce is expected to continue growing in the region,...

Itching to Twitch: Inside the world of live-streaming

Live-streaming platforms such as Twitch allow major brands to connect with customers in new ways.

Behind the rise of livestream shopping

When the pandemic hit, brands turned to livestreaming to continue connecting with customers, but in 2021, it looks like ...

Alibaba urges offline retailers to livestream on Taobao Live

Alibaba Group’s livestreaming channel Taobao Live is planning to attract more than 200,000 businesses to its platform th...

‘Tidal change’ ahead in Chinese consumer trends

Mintel says mass self-quarantine, caused by the coronavirus outbreak, will leave an indelible shift in how Chinese consu...