livestreaming Archives - Inside Retail Asia

Alibaba urges offline retailers to livestream on Taobao Live

Alibaba Group’s livestreaming channel Taobao Live is planning to attract more than 200,000 businesses to its platform this year.

‘Tidal change’ ahead in Chinese consumer trends

Mintel says mass self-quarantine, caused by the coronavirus outbreak, will leave an indelible shift in how Chinese consumers behave going forward.