Supreme plots Asia expansion, entering China and South Korea

(Source: Supreme/Facebook)

US streetwear brand, Supreme, has made its China debut via a partnership with luxury multi-brand retailer Dover Street Market in Beijing. 

Supreme fans in China can now shop their favourite pieces at the newly-opened Dover Street Market store in the city’s WF Central shopping complex. The store-in-store space offers a selection of the brand’s latest items, including its 2022 AW series and limited edition T-shirts. 

The China launch comes two years after the brand secured its trademark in the country, marking Supreme’s second market in Asia after Japan. 

The brand is also said to be expanding into South Korea. Earlier this year, Hypebeast reported the streetwear brand had registered its trademark in South Korea filed by Lee International Patent Law Firm. Streetwear insider Dropsbyjay said South Korea is set to see a Supreme store open in the Gangnam District early next year. 

Owned by VF Corporation, the 28-year-old brand has 14 stores across the US, London, Paris, Milan, Belin and Japan.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.