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Singapore omnichannel retailer Sift & Pick expands into Malaysia

(Source: Sift & Pick)

Fashion omnichannel platform Sift & Pick has debuted in Malaysia opening its first brick-and-mortar location. 

The store – which sells indie fashion bag brands from Korea, Thailand, and Singapore – is located on the first floor of Mid Valley Megamall in Kuala Lumpur. It has a straightforward and contemporary retail design with white as the primary theme colour.

The new 464sqm boutique features an assortment of fashion bag brands like Marhen.J, Find Kapoor, Heureux, Joseph and Stacey, and Singapore and Thailand favourites including The Sophia Label and Tathata.

Sift & Pick says having a store in Kuala Lumpur will save Malaysian fans from having to fly to Singapore’s Changi Airport to shop for the brands.

Sift & Pick was initially developed as an e-commerce portal to allow customers to shop for independent fashion bags from around the world and subsequently opened its first physical store in 2019 at Changi Airport. 

To celebrate the opening of its first Malaysian store, Sift & Pick introduced a limited-edition Marhen.J Ricky multi-way SE backpack in khaki, exclusive to the Mid Valley Megamall store. 

Further reading: MLB enters Malaysia, following Cambodia and Singapore forays

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